What If brief

Our problem was man made vs natural. We refined that down to man made and natural christmas trees, and the fact that people could not decide from the two which to buy for christmas.

I really didnt enjoy doing this brief as the "teamwork" part of it didnt really happen, when more dominant members of the team inevitably took charge the less dominant members receeded and the work didnt really get done to the best of its ability.

We lacked research and analysis and only had limited secondary research such as internet printouts and the book of 1000 greetings.

The primary research consisted of a questionaire, illustrations, photography and work done on illustrator.

Shops were pretty weird about us using our cameras to take pictures of christmas trees, I think Antony had to go round 6 odd shops before he got anywhere. I think we should have done more layout development and research into botanical illustration and different styles of illustration paper stocks etc.

For next time I need to:

Use a wider range of research methods and utilize more sources.

Ask for more feedback to push the design forward.

use the research to inform the design.

Make sure everyone understands what the word "team " means.

Make sure I always have what I need to work effectively.

I learned:

working in a team is harder than working on your own.

research fuels design.

The more research the better.

If things go in a strange direction, go with it.

Above is the work in situe in a shop Antony managed to take some pictures in.