Communication is a virus - photography research

Heres some photography of the instruments I have in my house. Basis for ideas for the illustrations.

Communication is a virus illustration development.

I started off by gathering some images, like the following. Me and Martyn had previously talked about what instruments inner city youths from the ages of 13 to 16 would be interested in.

From here Ive done a few design sheets

Just What I've Been Up To..

Communication is a virus ideas pitch.

Our pitch seemed to go really well, Some quotes from the crit sheets!

"Talked with clarity, wasnt scripted"

"theme was clear, continuity throughout"

We came away from the crit deciding we both wanted to develop for the target audience 30 to 40 year olds, because the typographic solutions are strong and are working. We put together a little action plan for next week:

• Pick Target Audience (30 - 40's)
• JONNY: Deliver content
• MARTYN:Typography and Layout
• Finalize resolution ideas and develop them (mailshot and a poster)
• JONNY: Draw + take photos of instruments.
• Research : Lyrics, quotes and design relating to target audiences varying tastes in music.

Yeah, just a little update on where we are at anyway.

Communication is a virus brief

Me and Monsieur Nartyn Woolley are collaborating on this one, and we have decided to work towards the Phrase, "Try Something New". We went through your standards you know food lifestyle travel etc, but decided what would be more fitting than looking at this from a musical perspective, seeing as how we both love the same sort of music this seems to be a pretty good idea.

So we came up with some Concepts:

- Try a new night , Martyn's mate puts a night on at mook called No more heroes which plays an eclectic mix of music, new and old.

-Try something new - Dont drink, but enjoy the music. I personally always end up drinking if i have money when im out so i cant really talk on this one..

-Try a new genre, being eclectic can be a really good thing and can broaden your horizons in more ways than music. Socially, culturally creatively, and in some extreme cases, economically..

-A new radio station, search the waves theres some good stuff out there

-Try something new Learn how to make music, So like either produce music via computer, or learn to play an instrument. After some discussion we thought that the target audience for production would most likely by teenagers that are urban and are misbehaving because they have nothing to do! And the instrument learning would most likely best suit adults from 30 years and up that are bored of their jobs and need some sort of creative release to keeo them feeling positive and help them to express themselves.

So, From here, we done some research, and I have decided i need to find out what instruments adults think are iconic, and also what, generally, an urban youth's favourite music genre is...

So i did some surveys. Yet to be filled in as its a little late tonight haha.

I think its worth saying at this point the concept we are going for is the make music one because we can both do it with experience of making music as we both produce and i have been in a few bands in the past.