Communication is a virus ideas pitch.

Our pitch seemed to go really well, Some quotes from the crit sheets!

"Talked with clarity, wasnt scripted"

"theme was clear, continuity throughout"

We came away from the crit deciding we both wanted to develop for the target audience 30 to 40 year olds, because the typographic solutions are strong and are working. We put together a little action plan for next week:

• Pick Target Audience (30 - 40's)
• JONNY: Deliver content
• MARTYN:Typography and Layout
• Finalize resolution ideas and develop them (mailshot and a poster)
• JONNY: Draw + take photos of instruments.
• Research : Lyrics, quotes and design relating to target audiences varying tastes in music.

Yeah, just a little update on where we are at anyway.